ROI on SEO?

Search engine optimization efforts are probably easier to quantify than other marketing efforts because you can track exactly what has changed after each effort. If you rankings for keywords improve, if your traffic goes up, if your conversion rate increases, if the money you are shelling out for PPC advertising is reduced while getting the same return, all of these things show you what you are getting in return for your efforts. You can track things like that on your own, or you can hire a search engine optimization company to do the work and the reporting for you. SEO is easier to track than a new TV or radio ad where you don’t truly know what is generating the traffic and if that specific source if converting or not.