CHIEF MARKETING OFFICERS UNPREPARED

A recent study suggests that officers in charge of marketing at major companies today are often on prepared to provide the potential value of new marketing techniques that have only recently become standard practice.  They feel much more comfortable offering measurable results on things like traditional marketing and seo company strategies rather than hard data on things like social networking and mobile marketing.  Today’s chief marketing officers are responsible for a number of new challenges that their predecessors never would have needed to consider.  The amount of information requiring an analyzing these days is significant and not all marketing methods have been fully vetted.